Peak News and Blog

Recycling is Broken. How can we fix it? Do you try to recycle all your plastic – or even some of it?What if we said you could we be doing something else instead of recycling plastic? Remember the 3R’s – Reduce, Reuse, Recycle? You can REDUCE the amount of plastic you use by adding another R =…

How might a next generation fiber cup be designed? Could the design make it recoverable on a global scale and maintain the performance we expect from a cup? Here are some key takeaways from IDEO to keep in mind when designing a new reuse system.Sure, many headlines about reuse are still in pilot phase, but brands and retailers have to…