How did sustainability start for Tony’s? Our sustainability journey can be traced back to 2002, when we began sourcing Organic, Fair Trade, Shade Grown coffee. Since then, we moved to 100% green power, doubled our roasting efficiency, offset our roastery’s carbon footprint, and continue to support causes that we care about. Our commitment to sourcing…

How might a next generation fiber cup be designed?

How might a next generation fiber cup be designed? Could the design make it recoverable on a global scale and maintain the performance we expect from a cup? Here are some key takeaways from IDEO to keep in mind when designing a new reuse system.
Sure, many headlines about reuse are still in pilot phase, but brands and retailers have to start somewhere. On top of designing a workable system — one that considers consumer demand and readiness, cultural differences and financial barriers — it’s important to remember that the humble cup is a primary touch point for brand engagement.