Recently, Dr. Katharine Hayhoe, Christian climate scientist, participated in an engaging interview with Jimmy Kimmel to spread the word that we need to talk about climate change. Locally, during All in on Climate Action Week, #KatharineHayhoe spoke in a sponsored event by #VillageBooks in Bellingham, WA. Her message of hope as a climate scientist is one we all need…
Nearly 250 billion single-use cups are used globally every year — most of which end up in a landfill. The environmental, economic and social costs are mounting. Reusable cups are quickly emerging as a fundamentally better alternative to single-use ones, not to mention that converting 20% of the world’s disposable plastic packaging into reusables is a $10 billion opportunity.
And that’s just cups. Thanks to a new report by Closed Loop Partners, the path from conception to pilot and scale for a reusable and refillable packaging model — in this case the cup — has been spelled out to help you get started. Capture insights from the NextGen Consortium’s initial pilots with Starbucks and McDonald’s, done in collaboration with the innovative design firm IDEO.
How might a next generation fiber cup be designed? Could the design make it recoverable on a global scale and maintain the performance we expect from a cup? Here are some key takeaways from IDEO to keep in mind when designing a new reuse system.
Many headlines about reuse are still in pilot phase, but brands and retailers have to start somewhere. On top of designing a workable system — one that considers consumer demand and readiness, cultural differences and financial barriers — it’s important to remember that the humble cup is a primary touch point for brand engagement.