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Local Agriculture Consumer Survey

Local Agriculture Consumer Survey

Client: Sustainable Lands Strategy in Snohomish County

Case Study: In partnership with the Sustainable Lands Strategy (SLS), Peak developed and implemented a comprehensive survey on local consumer behaviors, attitudes, and barriers to supporting a quality, healthy, and local food system in Snohomish County.

Anna Santo, a Peak employee (and Ph.D. candidate at the University of British Columbia) partnered with the Sustainable Lands Strategy (SLS) Communications Group to develop and implement a top-quality community-based survey to gather data on the behaviors, attitudes, and barriers that exist for consumers who frequent Farmers’ Markets, CSAs, Co-ops, and U-Pick or roadside farm stands and their level of support and commitment to a quality, healthy, and local food system in Snohomish County.

Impact: The primary goal of this survey was to gather and provide data for Snohomish County farmers about why local food buyers choose the food items they do. We specifically sought input that farmers could incorporate into their food system strategies, marketing, and growing. Those surveyed were recruited via farmers’ markets, CSAs, co-op contact lists, and social media. Results represent a subsample of shoppers who are already at least somewhat connected to/engaging with local food purchasing opportunities.

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