How did sustainability start for Tony’s? Our sustainability journey can be traced back to 2002, when we began sourcing Organic, Fair Trade, Shade Grown coffee. Since then, we moved to 100% green power, doubled our roasting efficiency, offset our roastery’s carbon footprint, and continue to support causes that we care about. Our commitment to sourcing…
The movie, Kiss the Ground, features a lineup of some of Hollywood’s most recognizable names and faces, but two of its stars fly a little closer to the ground. The movie’s thesis proposes that by regenerating the world’s soils, humans can rapidly stabilize Earth’s climate, restore lost ecosystems and create abundant food supplies.
In fact, newly minted movie stars, Ray Archuleta and Gabe Brown, make their living from the ground, teaching other farmers how to successfully transition to regenerative agriculture in order to restore healthy food, soil, farms and profits.“I hope the movie increases awareness as to how and why all society should come together to work on the 80 percent of the things we can agree on such as loss of biodiversity, water quality and quantity issues, poor farm profitability, the decline of rural America, climate change and human health,” Brown said. “All of these issues and more can be addressed, at least partially, by regenerative ag.”Archuleta and Brown’s leadership and pioneering roles in the soil health and regenerative agriculture movement are among the reasons they were selected to appear in the new, feature-length movie streaming on Netflix. Archuleta and Brown are co-founders of the regenerative agriculture consulting firm, Understanding Ag, LLC, and the non-profit Soil Health Academy.
“I believe this movie will help counterbalance the “cowspiracy” crowd’s incorrect understanding of cows,” said Ray Archuleta. “Cows are needed to help heal the earth. The fix is simple: Mimic nature, cover the soil and understand how soil is intended to function.”