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But is it recyclable?

But is it recyclable?

But is it recyclable? 

There’s a huge discrepancy between how consumers believe recycling works and the system that actually exists. Companies need to do better. If you’re like most American consumers, the term compostable plastic evokes images of plastic bags and packaging gently decomposing into dirt over the course of a few months.

It’s reasonable to think this kind of packaging is eco-friendly, based on what we know about composting. In fact, this couldn’t be further from the truth. There’s a huge discrepancy between how consumers believe recycling and composting work, and the system that actually exists. While problematic, it represents an opportunity for brands to meet consumers where they are and provide packaging that functions as consumers already believe it does.

In a recent survey conducted by Smart Design, respondents ranked compostable plastics as a more sustainable material than recycled plastic or paper fiber.

Unfortunately, compostable plastic breaks down only under the specific heat and moisture conditions of an industrial composting facility—a fact that only 22% of people we surveyed were aware of. Toss a compostable plastic bag into a landfill or composting bin, come back a year later, and you’ll find . . . plastic.

Sustainability Spotlight: Tony’s Coffee

Sustainability Spotlight: Tony’s Coffee

How did sustainability start for Tony’s? Our sustainability journey can be traced back to 2002, when we began sourcing Organic, Fair Trade, Shade Grown coffee. Since then, we moved to 100% green power, doubled our roasting efficiency, offset our roastery’s carbon footprint, and continue to support causes that we care about. Our commitment to sourcing…

Sustainability Spotlight: Aslan Brewing Company

Sustainability Spotlight: Aslan Brewing Company

Aslan Brewing Company, a member of Sustainable Connections, is based in Bellingham, WA and was founded in 2012. From the beginning, every decision the Aslan founders made was through the lens of sustainability. When Aslan opened its brewpub doors in May of 2014, team members focused on crafting world-class beer with local ingredients and low-impact…

Sustainability Spotlight: Brio Laundry and Cleaners

Sustainability Spotlight: Brio Laundry and Cleaners

Buckminster Fuller once said, “In order to change an existing paradigm you do not struggle to try and change the problematic model. You create a new model and make the old one obsolete. That, in essence, is the higher service to which we are all being called.” Colleen Unema combined her educator mindset with a…

California testing solar-paneled canals

California testing solar-paneled canals

The Turlock Irrigation District approved a pilot project testing the construction of solar panels over canals in the San Joaquin Valley. Key takeaways: The decision was based on research demonstrating that covering the 4,000 miles of California’s water canals with solar panels could reduce evaporation by as much as 82%, saving up to 63 billion…

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