Vancouver, Wash. – Maul Foster & Alongi, Inc. (MFA), a leading Pacific Northwest multidisciplinary firm, is excited to announce the acquisition of Peak Sustainability Group, a respected Bellingham, Washington-based firm specializing in climate change and sustainability services. The acquisition of Peak reflects MFA’s ongoing commitment to environmental stewardship and sustainable business practices. This partnership enables MFA…
How might a next generation fiber cup be designed?
How might a next generation fiber cup be designed? Could the design make it recoverable on a global scale and maintain the performance we expect from a cup? Here are some key takeaways from IDEO to keep in mind when designing a new reuse system.
Sure, many headlines about reuse are still in pilot phase, but brands and retailers have to start somewhere. On top of designing a workable system — one that considers consumer demand and readiness, cultural differences and financial barriers — it’s important to remember that the humble cup is a primary touch point for brand engagement.